{"product_id":"sv-prima-pointe-shoes-standard-polymer-medium-platform-copy","title":"SV Prima Pointe Shoes - SOFT POLYMER (S) \/ MEDIUM PLATFORM (3)","description":"\u003ch1\u003e\u003cspan\u003eSV PRIMA Pointe Shoes\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eSOFT POLYMER \/ MEDIUM PLATFORM\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eEngineered for Your Foot. Designed for Your Art.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSV PRIMA reimagines the pointe shoe by bringing together the artistry of classical ballet and modern performance technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreated for dancers who demand precision, support and freedom of movement, SV PRIMA pointe shoes feature an advanced composite construction designed to provide consistent support while adapting to the individual characteristics of the dancer's foot.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike traditional pointe shoes with limited configuration options, SV PRIMA offers a highly customizable fitting system. Width, box depth, heel height, platform size, support level and shoe size can be selected independently, allowing dancers and professional fitters to create a combination tailored to the individual foot.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAdvanced Composite Construction\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt the heart of every SV PRIMA pointe shoe is a durable composite structure engineered to maintain its performance characteristics significantly longer than conventional pointe-shoe construction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSV PRIMA's composite technology is designed to resist premature breakdown from repeated use and moisture while maintaining the shape and support dancers depend on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is a pointe shoe engineered for consistency—from class and rehearsal to performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eExceptional Comfort\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerformance should never come at the expense of comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA soft internal layer helps cushion the foot, while an integrated silicone shock-absorbing element provides additional protection for the toes during demanding pointe work, jumps and landings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBreathable microfiber and antibacterial materials help create a more comfortable environment inside the shoe during long rehearsals and performances.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMade to Move With You\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSV PRIMA allows dancers to select the support and flex characteristics best suited to their feet and technique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is a shoe designed to provide stability where it is needed while allowing the dancer to articulate through the foot and move naturally through demi-pointe and onto the platform.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBuilt to Perform Longer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSV PRIMA's composite construction is designed for exceptional durability and is engineered to last considerably longer than traditional pointe shoes under comparable conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe materials also help the shoe retain its shape and appearance throughout its working life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAnd unlike many traditional pointe shoes, SV PRIMA pointe shoes can be carefully washed, making them easier to maintain throughout intensive training and performance schedules.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe SV PRIMA Fitting System\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery dancer's foot is different. Your pointe shoes should be too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSV PRIMA shoes can be configured using multiple fitting parameters:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWidth\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e1 — Narrow\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2 — Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3 — Wide\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4 — Extra Wide\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBox Depth\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eS — Short\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eL — Long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHeel Height\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eH — High\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePlatform Size\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e3 — Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4 — Wide\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSupport \/ Composite Stiffness\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eS — Soft\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eH — Hard\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEuropean sizes 34–41, available in half sizes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTogether, these parameters create your individual SV PRIMA fitting formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp 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